How Assurdly Helped Messenger Cut Delivery Failures by 40% and Scale to 700,000 deliveries

The logistics space in Nigeria is active, but still leaves a lot of people and businesses underserved. While deliveries happen every day, many of the systems in place don’t fully meet the needs of smaller businesses, everyday users, or those looking for more flexible options. 

This challenge was the pain point that led to the creation of Messenger, an all-in-one logistics platform that introduced a simpler way for people in Abuja to move items reliably, whether they are sending a single parcel or managing ongoing deliveries. Since then, it has powered thousands of deliveries for individuals and businesses across the city.

As the business grew, it became increasingly clear that many other businesses also faced similar delivery challenges. This prompted Messenger to expand its offerings beyond parcel delivery to include an API service that supports other businesses in meeting their logistics needs.

Now, Messenger optimises delivery operations by offering financial services to logistics entrepreneurs and partnering with e-commerce platforms that require extensive delivery support. To date, the company has completed over 700,000 deliveries for clients such as Omnibiz, DHL, Glovo, and Shopex TV.

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The Challenges

Manual operations are inherently stressful, especially in a dynamic industry like logistics. Messenger faced challenges such as delivery delays, missing parcels, and riders absconding with packages. These issues caused customer dissatisfaction and eroded trust in the platform.

The lack of real-time tracking and delivery confirmation further complicated operations. Digitising the delivery process was no longer a nice-to-have but an urgent necessity.

Messenger needed a reliable technology partner to build a digital platform that would streamline delivery operations and improve the end-to-end experience for riders and customers alike.

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Finding a Solution – Assurdly

After deciding to digitise their delivery process, the next challenge for the Messenger team, who were non-technical founders, was navigating product development within the timeline they had. 

According to Amanda Etuk, Co-founder and CEO, Messenger,

We were looking for a delivery tech partner that could support us with both product delivery and engineering since our team was lean. Assurdly delivered on both fronts, driving the product delivery process and working closely with our engineers to keep everything on track.

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What We Did

Here’s a breakdown of how we brought the Messenger app to life quickly and efficiently:

Requirement Gathering: We kick-started the process by gathering key product requirements to clearly define the scope of work and identify key features needed by intended users.

Product Management: We worked closely with the team to shape the product direction, define priorities, and align feature development with user needs and business goals. Assurdly ensured that product decisions remained clear and structured from planning through to launch.

Project Management: With comprehensive documentation in place, we assigned tasks, set timelines, and aligned the team with the delivery schedule. Throughout the project, we monitored progress, identified risks early, and maintained alignment to avoid derailments.

Quality Assurance: We adopted a shift-left testing approach, integrating quality assurance checks throughout the development process. This allowed us to test each feature as it was developed, ensuring usability, functionality, and reliability.

To test the location-based features, our QA team conducted field tests. Team members used the app to make demo requests and moved around using various means of transport to verify that the location feature functioned properly in different areas. This enhanced our QA process beyond routine digital testing.

Product Support: At launch and during the go-live phase, we provided hands-on product support by offering guidance to the growing internal team, assisting with onboarding, and helping to address early user issues. Our involvement ensured a smoother transition from development to real-world use, both for the team and end users.

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Key Results and Impact

Below are the measurable outcomes from the project:

Improved Tracking and Workflow
The real-time tracking feature enabled both customers and Messenger’s internal team to monitor deliveries without relying on manual updates from riders. This streamlined internal operations and improved the customer experience by making parcel arrivals more predictable.

Stronger Rider Performance
According to the Messenger team, the geo-mapping and navigation feature increased rider productivity by 15%. With better route visibility, riders could locate delivery points faster, resulting in quicker deliveries.

Higher App Engagement and Compliance
Messenger reported a 10% increase in app usage following the integration of a flexible payment system. This update also encouraged more consistent rider compliance with company policies, contributing to a smoother working relationship.

Significant Drop in Delivery Issues
Based on data shared by the Messenger team, digitising the logistics process contributed to a 40% reduction in late or failed deliveries. This improvement helped rebuild customer trust and reduced the volume of complaints and support-related inquiries.

Industry Recognition
Shortly after launching the app, Messenger was accepted into the Microsoft Accelerator Program. This achievement highlighted the impact and potential of the new platform.

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Experience working with Assurdly

Amanda Etuk, Co-founder and CEO at Messenger, shared,

As non-technical founders, we were able to rely on Assurdly’s technical expertise to build out the business requirements for our product, recruit and manage a technology team, and launch our MVP within four months.

We highly recommend Assurdly to companies with product delivery needs like ours, even if you already have an in-house tech team. Their attention to detail, thorough process, and quality assurance checks, truly made the difference for us.

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Your Product is Next

Building a product is challenging, but it doesn’t have to be when you work with a delivery partner who understands how to get you from the product requirement document (PRD) to launch. That’s what we do at Assurdly.

Whatever you are building, Assurdly’s expert team can help you turn your ideas into fully functional products.